Consumer attitudes: drivers of unlawful disposal of solid waste products

ABSTRACT The consumer attitudes towards how they participate in the disposal of solid waste products is a crucial concern in Ghana. The attribution theory in social psychology emerged in the literature as a paradigm that seeks to explain the consumer attitudes towards solid waste products disposables that are negative and individualistic. This study estimates the motivational factors to consumer attitudes and unlawful disposal of solid waste products in Bono Region of Ghana. The results indicated the direct path dimensions of the analysed hostile aggression was CoE (−0.103), SE (0.040), CR (−2.547), p (0.011), learned helplessness was CoE (0.112), SE (0.052), CR (−2.133), p (0.033), and beliefs was CoE (0.049), SE (0.049), CR (0.988), p (0.323). Beliefs were not significant. However, hostile aggression and learned helplessness were significantly related to the unlawful disposal of solid waste products. The mediation for advertising message type was EST (0.622), SE (0.038), p (0.000) significant indirect effect towards the unlawful disposal of solid waste products and moderation interaction for existential consumer EST (0.002), SE (0.000), CR (70.939), p (0.000) was significant towards the unlawful disposal of solid waste products. The results suggest that many consumers who throw away solid waste products participate in unlawful disposal practices.