Innovation and Creativity in Hospitality Management

Purpose: This paper explored the role of innovation and creativity in hospitality management. The purpose was to examine how innovation and creativity can enhance customer experiences, operational efficiency, and financial performance in the hospitality industry. The objectives were to define innovation and creativity, identify different forms of innovation, discuss the drivers and barriers to innovation and creativity, examine the role of technology in enabling innovation and creativity, explore strategies for fostering innovation and creativity, and highlight potential future trends and challenges. The research questions addressed the significance of innovation and creativity, the impact of different forms of innovation, the factors influencing innovation and creativity, the role of technology, and strategies for fostering innovation and creativity. Materials and Methods: The methodology involved a literature review and analysis of existing research and case studies. Findings: The findings revealed that innovation and creativity play a crucial role in the success of hospitality organizations. Technological advancements, service design, and process improvements were identified as key forms of innovation. Leadership support, organizational culture, and resistance to change were found to be important drivers and barriers. Technology was recognized as a significant enabler, with emerging technologies like artificial intelligence and virtual reality offering new possibilities. Strategies for fostering innovation and creativity included collaboration, cross-functional teams, and continuous learning. Implications to Theory, Practice and Policy: The study recommended that hospitality organizations prioritize innovation and creativity, invest in technology, cultivate a supportive organizational culture, and promote collaboration and continuous learning to stay competitive in the industry.