用于旅行规划的 ChatGPT：缩小选项范围的效果

IF 8 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel Research Pub Date : 2023-11-29 DOI:10.1177/00472875231214196

Seunghun Shin, Jungkeun Kim, Eunji Lee, Yerin Yhee, C. Koo

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引用次数: 0

摘要

从旅行者的角度来看，ChatGPT 预计将对旅行规划产生重大影响。ChatGPT 有可能成为一种革命性的搜索工具，使旅行者能够通过与 ChatGPT 的简单对话绕过通常复杂而令人不安的过程。本研究旨在解释 ChatGPT 对旅行者旅行计划行为的影响；具体而言，研究考察了旅行者在缩小多个旅行选择范围时如何看待 ChatGPT。基于选择超载效应，我们进行了五项实验研究，以确定使用 ChatGPT 从初始推荐中减少选项的负面影响。研究结果表明了人类和 ChatGPT 混合决策过程的重要性。利用我们的实证结果，我们为旅行者结合 ChatGPT 的旅行规划行为提供了重要的理论和实践意义。

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ChatGPT for Trip Planning: The Effect of Narrowing Down Options

ChatGPT is expected to have significant implications for trip planning from a traveler’s perspective. ChatGPT has the potential to be a revolutionary search tool, enabling travelers to bypass an often complicated and disturbing process with a simple conversation with ChatGPT. This research aimed to explain the impact of ChatGPT on travelers’ trip planning behavior; specifically, it examined how travelers perceive ChatGPT when they narrow down multiple travel options. Based on the choice overload effect, we conducted five experimental studies to determine the negative effect of reducing options from the initial recommendations using ChatGPT. The results showed the importance of a hybrid decision-making process involving both humans and ChatGPT. Using our empirical results, we provide significant theoretical and practical implications for travelers’ trip planning behavior incorporating ChatGPT.

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来源期刊

Journal of Travel Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

18.90

自引率

9.00%

发文量

期刊介绍： The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.