社交媒体广告对玉米种植者的影响

Ali Alamsyah Kusumadinata, Astrid Sri, Wahyu Sumah, Undang Suryatna
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引用次数: 0

摘要

农业在提高粮食安全和粮食供应方面发挥着重要作用,也是村里农业社区的收入来源。 从播种的一个月开始,农民就决定种植。农民开展这项活动是为了确保取得良好效果。本研究采用定量方法,考察农民在社交媒体上与管理式耕作相关的媒体曝光活动。受访农民为南苏门答腊 Ogan Ilir 和 Banyuasin 两个地区的农民。考虑到数据的充分性和概括性,取样 100 人。提取的数据来自社交媒体的使用和种植管理。结果显示,农民对社交媒体的使用多于娱乐活动。很少有农民将社交媒体作为决策考虑的一部分。决策是根据农民直接获得的信息积累和田间条件做出的
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Exposure of Social Media Advertising Media to Corn Farmers
Agriculture has an important role in improving food security and food availability which is also a source of income for farming communities in the village.  The decision of farmers in cultivation has started from one month of planting. This activity is carried out by farmers to ensure good results. This study uses a quantitative approach that looks at farmers' activities in media exposure on social media related to managed farming. The farmers who were respondents were South Sumatran farmers in two districts of Ogan Ilir and Banyuasin. Sampling of 100 people by considering the adequacy of data to generalize. The data extracted is seen from the use of social media and the management of cultivation carried out. The results showed that the use of social media was carried out more than the entertainment used by farmers. Very few farmers use social media as part of decision-making considerations. Decisions are taken from the accumulation of information received directly by farmers and conditions in the field
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