快递的未来:包裹柜意向

F. Yusoff
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引用次数: 0

摘要

电子商务的全球扩张和包裹柜使用率的不断提高促使研究人员对这一领域进行深入研究。因此,本研究探讨了鼓励马来西亚消费者使用自动包裹柜的变量。在本研究中,技术接受和使用统一理论(UTAUT)中增加了一个变量,即对改变的抵触。本研究以定量研究为基础,采用了自愿性的非概率抽样技术。数据通过在线调查(n=423)收集,并使用结构方程模型进行分析。研究结果发现,绩效预期、努力预期和创新性这三个因素会影响行为意向。这些发现为 "最后一英里 "配送创新意向提供了新的补充知识,并对理论和社会做出了贡献。本研究探讨了UTAUT理论在马来西亚最后一英里配送研究中的适用性,强调了其理论影响。最后,研究结果有助于帮助快递公司和其他相关方制定计划、实施战略和举措,以鼓励消费者接受包裹储物柜服务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Future of Deliveries: Parcel Locker Intentions
The global expansion of e-commerce and increasing usage of parcel locker has prompted researchers to delve into this field. Thus, this study looked into the variables that encourage automated parcel lockers use among Malaysian consumers. In this study, an additional variable, resistance to change was added to the Unified Theory of Acceptance and Use of Technology (UTAUT). This study is based on quantitative study and applied non-probability sampling technique which is voluntary technique. Data were collected through an online survey (n=423), and analysed using structured equation modeling. The finding found that three factors: performance expectancy, effort expectancy and innovativeness could affect behavioural intention. These findings provide new and additional knowledge about this innovative last-mile delivery intention, and the contributions to the theory and society. This study has explored the applicability of the UTAUT theory to study last-mile delivery in Malaysia, highlighting it theoretical ramifications. Finally, the findings are useful to aid courier companies and other relevant parties in outlining plans and carrying out strategies and initiatives to encourage consumers to accept parcel locker service.
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