{"title":"体育产品原生广告的广告接受态度研究 :关注广告接受因素和分享意向","authors":"Shin-Jae Park, Da-ul Jeong","doi":"10.34283/ksgs.2023.17.special.19","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":389508,"journal":{"name":"Journal of Golf Studies","volume":"48 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Study on the Advertising Acceptance Attitudes According to the Native Advertising of Sports Products : Focusing on Advertising Acceptance Factors and Sharing Intention\",\"authors\":\"Shin-Jae Park, Da-ul Jeong\",\"doi\":\"10.34283/ksgs.2023.17.special.19\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":389508,\"journal\":{\"name\":\"Journal of Golf Studies\",\"volume\":\"48 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-11-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Golf Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.34283/ksgs.2023.17.special.19\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Golf Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.34283/ksgs.2023.17.special.19","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
A Study on the Advertising Acceptance Attitudes According to the Native Advertising of Sports Products : Focusing on Advertising Acceptance Factors and Sharing Intention