公路行业的定价策略:理论基础和实践方面

І.О. Хоменко, Ю.М. Бібик, Анастасія Сорока
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引用次数: 0

摘要

目标。定价策略是包括公路行业在内的任何企业的一个重要方面。本文探讨了公路行业定价策略的理论基础和实践问题。研究探讨了公路企业定价和定价策略的实质、确定公路工程价格的方法以及在计算公路工程价值时估算成本以覆盖风险的特殊性。本研究的目的是找出影响公路企业定价策略的主要因素,并提出改进定价策略的建议。方法。本文采用的研究方法包括文献综述、统计数据分析和案例研究。研究发现,公路行业的定价策略受市场需求、竞争、生产成本和政府法规等因素的影响。研究结果公路行业最常用的定价方法包括成本加成定价法、价值定价法和目标成本法。在计算公路工程价值时,估算覆盖风险的成本对于确保公路企业的盈利能力和可持续性至关重要。本研究的实际意义在于让公路企业全面了解定价策略及其在行业中的重要性。研究成果有助于公路企业制定有效的定价策略,平衡利益相关者的利益,促进公路行业的发展。总之,本文对公路行业定价策略的理论基础和实践方面进行了深入分析。研究强调了定价策略对公路企业可持续性和盈利能力的重要性,并提出了改进定价策略的建议。进一步的研究可以集中在探索新兴技术对公路行业定价策略的影响,以及开发考虑环境可持续性的定价模型。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PRICING STRATEGY IN THE ROAD INDUSTRY: THEORETICAL FOUNDATIONS AND PRACTICAL ASPECTS
Objective. The pricing strategy is a critical aspect of any business, including the road industry. This paper examines the theoretical foundations and practical aspects of pricing strategy in the road industry. The study explores the essence of pricing and pricing strategy in road enterprises, the methods used to determine the price of road works, and the peculiarities of estimating costs to cover risks when calculating the value of road works. The purpose of this research is to identify the main factors influencing the pricing strategy of road enterprises and to propose recommendations for improving the pricing strategy. Methods. The research methods used in this paper include a literature review, analysis of statistical data, and case studies. The study found that pricing strategy in the road industry is influenced by factors such as market demand, competition, cost of production, and government regulations. Results. The most commonly used pricing methods in the road industry include cost-plus pricing, value-based pricing, and target costing. Estimating the costs to cover risks when calculating the value of road works is crucial for ensuring the profitability and sustainability of road enterprises. The practical significance of this research lies in providing road enterprises with a comprehensive understanding of pricing strategy and its importance in the industry. The research findings can help road enterprises develop effective pricing strategies that balance the interests of stakeholders and contribute to the development of the road industry. In conclusion, this paper provides an in-depth analysis of the theoretical foundations and practical aspects of pricing strategy in the road industry. The study highlights the importance of pricing strategy for the sustainability and profitability of road enterprises and provides recommendations for improving the pricing strategy. Further research can be focused on exploring the impact of emerging technologies on pricing strategy in the road industry and developing pricing models that account for environmental sustainability.
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