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引用次数: 0
摘要
本研究调查了社交媒体影响者（SMIs）广告话语中违反格莱斯格言（1975 年）的情况。研究考察了 Snapchat 中八个不同社交媒体影响者的八个不同广告视频。使用名为 QDA Mine Lite 的程序对违规行为进行编码，并提取每种违规行为的频率，以了解违规最多的格言。结果发现，被违反次数最多的格言是数量格言，其中有三次被违反。被违反最少的格言是质量格言和方式格言，它们只被违反一次。
Violations of Grice’s Maxims in Social Media Influencers’ Advertisements
This research investigates the violations of Grice’s maxims (1975) in the discourse of Social Media Influencers’ (SMIs’) advertisements. Eight different advertisement videos from Snapchat of eight different SMIs are examined. A program named QDA Mine Lite is used to code the violations and to extract the frequencies of each violation in order to know the most violated maxim. As a result, the most violated maxim is the maxim of quantity, in which it is violated in three instances. The least violated maxims are the maxims of quality and manner in which they are only violated once.
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