品牌形象对中国传统品牌延伸产品购买意向影响机制的实证研究--以邮政咖啡为例

{"title":"品牌形象对中国传统品牌延伸产品购买意向影响机制的实证研究--以邮政咖啡为例","authors":"Bok‑dong Noh, Jiao Yu, Bi‑shi Zhang, Wen‑wen He","doi":"10.36493/jcs.106.4","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":308640,"journal":{"name":"The Journal of Chinese Studies","volume":"75 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An Empirical Study of the Impact Mechanism of Brand Image on Purchase Intentions for Brand Extension Products of Chinese Traditional Brands －A Case Study of Postal Coffee－\",\"authors\":\"Bok‑dong Noh, Jiao Yu, Bi‑shi Zhang, Wen‑wen He\",\"doi\":\"10.36493/jcs.106.4\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":308640,\"journal\":{\"name\":\"The Journal of Chinese Studies\",\"volume\":\"75 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-11-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Journal of Chinese Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36493/jcs.106.4\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Journal of Chinese Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36493/jcs.106.4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}