THE CULTURE OF BUSINESS COMMUNICATION IS A DECISIVE FACTOR OF LEADERSHIP IN THE MANAGEMENT OF ORGANIZATIONS

The purpose of the research is to reveal culturally specific and psychological features of business communication, to provide practical recommendations for effective business communication in order to develop leadership skills in the management of organizations. The research uses general scientific research methods. The main theoretical methods were the following: analysis, synthesis, comparison, generalization, with the help of which theoretical and practical data on the research problem were summarized, and the state of its development was determined. The article analyses the importance of the culture of business communication in the professional activity of managers. The essence of the concept of «communication» was studied, which made it possible to outline the peculiarities of the development of business communication in the context of the formation of leadership in the management of organizations. Indicators characterizing the speech of a business person are proposed. The methods that allow activating the process of forming a culture of business communication as one of the factors of leadership in the professional activity of managers of organizations are indicated. The culture-specific and psychological features of the manager's business communication are revealed, and practical recommendations for effective business communication within the organization and beyond are provided. In the study, communication is revealed as the most effective means of social communication, which contributes to the achievement of adequate mutual understanding, the involvement of partners in each other's values. Communicative competence is defined as a largely conscious experience of communication between people, which is formed and actualized in the conditions of direct human interaction. It is substantiated that the culture of business communication also contributes to the development of internal leadership in the organization. This is when each employee feels their own responsibility for their actions and impact on the organization's results. It helps attract and retain talent, improves teamwork and fosters innovation. In addition, a culture of business communication helps leaders communicate effectively with external stakeholders such as customers, partners, and public organizations. This is important for maintaining and developing mutually beneficial relationships with these groups and ensuring the success of the organization. The culture of business communication is a decisive factor of leadership in the management of organizations.