隐私问题对人工智能与消费者购买意向之间关系的调节作用:埃及电信行业应用研究》。

هالة عفيفي
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引用次数: 0

摘要

由于最近的技术进步,智能网站和移动应用程序的数量有所增加。为了给企业和客户创造价值,许多行业,尤其是电信行业,都在引入人工智能这一新颖的技术应用。在人工智能的帮助下,潜在客户可以在网上市场与各种产品进行虚拟互动,从而节省决策过程中的时间和精力。本研究旨在揭示隐私问题如何影响人工智能与购买意向之间的关系。本研究采用调查问卷的形式收集信息,进行全面的描述性定量研究。本研究旨在将研究结果推广到整个领域,并通过使用技术接受模型(TAM)对购买意向、人工智能和客户隐私顾虑进行统计评估,调查客户隐私顾虑在人工智能与购买意向之间关系中的调节作用。为了开展这项研究,我们对 233 名埃及电信客户进行了调查。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The moderating role of privacy concern on the relation between artificial intelligence and consumer purchase intention: An Applied Study on Telecommunication Sector in Egypt.
Due to recent technological advancements, the number of intelligent websites and mobile applications has increased. In order to create value for both businesses and customers, the novel technological application of Artificial Intelligence is being introduced in many sectors, particularly in the telecommunications sector. With the help of Artificial Intelligence, potential customers can virtually interact with various products on online marketplaces, saving time and effort on the decision-making process. The present study aims to provide light on how privacy concerns affect the relation between Artificial Intelligence and Purchase Intention. This study employs a survey questionnaire to gather information for its comprehensive descriptive, quantitative examination. The study aims to generalize its findings across the field and investigates the moderating role of customers privacy concerns in the relation between Artificial Intelligence and Purchase Intention by statistically evaluating Purchase Intention, Artificial Intelligence using the Technology Acceptance Model (TAM), and customers privacy concerns. In order to conduct the research, 233 participants who are all Egyptian telecom customers are surveyed.
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