Debarun Chakraborty, Aruna Polisetty, Anubhav Mishra, N. Rana
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A longitudinal study on how smart tourism technology influences tourists’ repeat visit intentions
ABSTRACT This study addresses this knowledge deficit by developing and testing a model that examines the effect of smart technologies on tourists’ satisfaction and intentions to repeat visit a travel destination. This study used a longitudinal approach and collected data from 438 tourists between December 2020 and March 2021, followed by another survey between September 2021 and March 2022. Technology characteristics such as accessibility, information quality, and personalisation positively influence tourists’ satisfaction, which mediates the relationship between trust and repeat visit intentions of tourists.
期刊介绍:
Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.