Penerapan Pasal 8 Ayat 1 Huruf (F) Undang-Undang Nomor 8 Tahun 1999 Tentang Perlindungan Konsumen Terkait Iklan Penjualan Kavling Tanah di Kota Malang

This research aims to observe the rising trend of the sale of land plots that disadvantages consumers by studying the implementation of Article 8 Paragraph 1 Point F of Law Number 8 of 1999 concerning Consumer Protection regarding the sale of land plots in Malang city. This research is categorized as empirical-juridical methods that directly observed the objects concerned. The research results conclude that Article 8 Point F is not appropriately implemented in terms of the principles of advertisements for land plots, while informative and appropriate advertisements are paramount. Some impeding factors were also found such as the lack of empowerment, promotion, and awareness of the consumers and business people. Facilitating dispute resolution for the consumers can be taken as a measure through Consumer Dispute Resolution Agency and a special program to control advertisements for housing.