CURRENT TRENDS IN THE DEVELOPMENT OF FUNCTIONAL FOOD INDUSTRY IN THE REPUBLIC OF KAZAKHSTAN AND ABROAD

Modern society development is quite a contradicting process, on the one hand we could see outstanding achievements of science and technology, on the other hand it is difficult to ignore dangerous environmental situation, an increase in information, changes in the nature and rhythm of life and nutrition. Currently, it is obvious that the way of eating is the most important factor affecting a person's health, his ability to work, the ability to resist all kinds of external influences and, ultimately, determining the duration and quality of life. Analyzing the collected data, we came to the conclusion that functional food plays a significant role in the concept of healthy nutrition.  It is expected the growth of the market will increase the already high demand for nutritional and fortifying dietary supplements. The work shows the analysis of registered specialized food products by countries producers.  The leading countries in terms of supplies are Japan, the USA, Russia and Germany. The share of domestic products was determined, making possible to see which forms prevail in the structure of the range of specialized food products in our republic.