Application of Short Video Semantic Understanding Technology Based on Big Data Analysis in Education Management

With the emergence of short video and the development of mobile internet, short video software, such as TikTok and Kwai, has emerged. Based on the semantic understanding technology of teaching short videos, a teaching management platform was built to push healthy and positive short video for students' content in a targeted way. Taking the 21st grade students majoring in Chinese in Guizhou Normal University as an example, the authors discusses the effect of teaching management platform on college students. In this process, the following conclusions are drawn: (1) Among college students, the viewing rate of short videos has exceeded 95%, and short videos have become an indispensable entertainment for most college students. (2) Through short video semantic understanding technology and short video screening program, excellent short video can be effectively pushed to students. (3) The actual effect shows that the short video teaching management platform can effectively improve the values of the cultural level of students.