帮助管理决策者了解移动银行应用的消费者行为

HAni Ibrahim Younis
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引用次数: 0

摘要

由于使用方便、节省用户时间,移动应用程序在银行业的快速增长日益明显。然而,银行间的激烈竞争促使人们关注提高银行移动应用程序使用率的因素,以保持各银行客户的满意度。决策者需要了解的一个重要方面就是消费者使用移动银行应用程序的行为。因此,本研究论文旨在通过研究文化动态、可用性、跨文化比较、经济因素和纵向洞察的重要性等因素的相互作用,对手机银行的采用进行全面探讨。论文阐明了文化规范和社会期望对手机银行应用的影响,并强调了地区差异。研究还剖析了移动银行应用程序界面,以提高用户友好性,使其符合不同用户的偏好。跨文化比较揭示了文化、经济和法规之间的相互作用。该研究仔细审视了经济因素,考虑了收入水平和金融知识,同时强调了纵向研究对于跟踪不断变化的采用模式的重要性。这项研究不仅增进了我们对移动银行应用的了解,还为银行、政策制定者和服务提供商在日益数字化的世界中驾驭快速发展的移动银行业务提供了实用的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Towards Understanding the Consumer Behavior of Mobile Banking Applications for Management Decision Makers
The rapid growth of mobile applications in the banking sector has been increasing due to the ease of use and saving the time of users. However, the fierce competition between banks draws attention to the factors that increase the use of banking mobile applications to maintain the level of satisfaction of the customers of each bank. One of the crucial aspects that decision-makers need to understand is the consumer behavior of mobile banking applications. Therefore, this research paper aims to present a comprehensive exploration of mobile banking adoption by examining the interplay of cultural dynamics, usability, cross-cultural comparisons, economic factors, and the significance of longitudinal insights. It elucidates how cultural norms and societal expectations impact adoption, emphasizing regional variations. The study also dissects mobile banking app interfaces to enhance user-friendliness, tailoring them to diverse user preferences. Cross-cultural comparisons shed light on the interplay between culture, economics, and regulations. It scrutinizes economic factors, considering income levels and financial literacy while emphasizing the importance of longitudinal studies for tracking evolving adoption patterns. This research not only advances our knowledge of mobile banking adoption but also offers practical insights for banks, policymakers, and service providers as they navigate the rapidly evolving mobile banking landscape in an increasingly digital world.
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