Informal Intercultural Communication: Problematic Issues

Globalization is an integral feature of modern social reality, which entails a high level of cultural interpenetration. It causes long-term migration of the population and becomes an important factor in intercultural changes. This is a complex process that changes socio-cultural identity and poses a challenge to the well-being of the population, sustainable regional development, and the viability of cultural heritage. This specificity of the situation gives rise to the need to update intercultural policy, with an emphasis on informal intercultural communication in civil society, which can serve as a response to the challenges of ethnic diversity. This article examines the main problems of informal intercultural communication and proposes approaches to solving them to increase sustainability in civil society in the context of sociocultural changes. The results of the study support the idea that increasing the effectiveness of informal intercultural communication can be achieved through the use of appropriate approaches to solving communication problems. Based on the results obtained, prospects for solving problems of interethnic disagreements in modern conditions of new global threats and challenges will be shown.