确定罗马尼亚利用跳线应用程序创造客户价值的创收模式

Q4 Multidisciplinary
Diana-Ioana Sterea
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引用次数: 0

摘要

本研究的主要目的是确定一种合适的货币化模式,以满足罗马尼亚跳过排队应用程序(App)客户群的需求。该应用程序将使访问实体招待场所的客户受益于简化的订购和付款流程,无需排队和等待,同时还能提升整体用户体验。目的是围绕跳过排队应用程序建立一个成功、盈利的初创企业。这项研究基于有关酒店业数字化和等待时间问题的数据和见解。此外,通过探索数字产品的收入模式,可以广泛了解有关跳过排队应用程序的市场动态,有助于实现收入来源多样化、优先考虑以客户为中心的方法以及了解此类解决方案的经济可行性。本研究通过全面的市场分析,了解罗马尼亚酒店业的现状,并对其他国家已实施的多种方法进行了调查。通过确定主要趋势和客户偏好,该研究深入了解了消费者与数字解决方案的互动方式以及他们采用创新方法的意愿。这些见解有助于调整货币化模式,使其符合客户的行为和期望。所使用的理论框架包括 "商业模式画布"、"客户角色框架 "和 "收入模式框架"。根据罗马尼亚的社会经济和商业环境,确定了最能满足 "跳过排队 "应用程序客户群的货币化模式,包括基于百分比的成本分摊方法,即场所和最终消费者共同承担应用程序的运营费用。这一调整是调查反馈和专家访谈的结果,促进了双方的公平和积极参与。顾客将从无缝体验中获益,而场所则能提供更快、更有组织的服务,从而增加收入。这些调整是有目的地向以客户为中心的方式转变,强调场馆业主与客户之间透明、互惠的价值交换,在协调各方利益的同时,促进信任和公平。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Determining a Revenue Generating Model that Creates Customer Value by Using a Skip-the-line Application in Romania
The main objective of this research is to identify a suitable monetization model that satisfies the customer segment of a skip-the-line application (app) in Romania. The app will enable clients visiting physical hospitality venues to benefit from a simplified order and payment process, eliminating the need for queueing and waiting, while also enhancing the overall user experience. The purpose is to build a successful, profitable startup around the skip-the-line app. The study is based on data and insights regarding the digitalization of the hospitality industry and the problem of waiting time. Moreover, exploring revenue models for digital products allows for a broad understanding of the market dynamics regarding the skip-the-line app, helping with diversifying revenue sources, prioritising a customer-centric approach and understanding the economic viability of such solutions. The research delves into a comprehensive market analysis to understand the current landscape of the hospitality industry in Romania, alongside investigating multiple approaches that have been implemented in other countries. By identifying key trends and customer preferences, the study gains insights into how consumers interact with digital solutions and their willingness to adopt innovative approaches. These insights help tailor the monetization model to align with customer behaviour and expectations. The theoretical framework used is comprised of Business Model Canvas, Customer Persona Framework and Revenue Model Framework. The monetization model that best satisfies the customer segment of the skip-the-line application was defined in the socioeconomic and business environment of Romania, consisting of a percentage-based cost-sharing approach in which both venues and final consumers contribute to the operational expenses of the app. This adjustment is the outcome of survey responses and expert interviews, promoting fair and active participation from both sides. Customers will benefit from seamless experiences, while venues would be able to serve faster and more organised, leading to increased revenue. These modifications constitute a purposeful shift towards a customer-centric approach, emphasising a transparent and reciprocal exchange of value between venue owners and clients, fostering trust and fairness while aligning the interests of all parties involved.
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来源期刊
European Journal of Interdisciplinary Studies
European Journal of Interdisciplinary Studies Multidisciplinary-Multidisciplinary
CiteScore
1.40
自引率
0.00%
发文量
16
审稿时长
16 weeks
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