{"title":"制作视频文案,宣传巴伦邦传统糕点","authors":"M. Nadjmuddin, Rizka Nabilla, Depi Kurniati, Eka Lutfiyatun, Algis Akbar, Rahma Fadhillah","doi":"10.53050/ejtr.v5i02.696","DOIUrl":null,"url":null,"abstract":"In terms of trading, a place of business needs to be known by many people in order to become buyers, because buyers have an important role that affects increasing sales and business growth. Unfortunately, there are still local people and tourists who do not know the location of the business and the uniqueness of the products they sell. To ensure that Dapoer Bunda Rayya becomes known to both local people and tourists, it is necessary to promote the business. Based on the statement above, the researchers introduced and promoted Dapoer Bunda Rayya as the seller and maker of Palembang traditional cakes through advertising videos. The study aims to know video copywriting process of Dapoer Bunda Rayya in two languages, English and Bahasa Indonesia, for promoting Palembang traditional dessert. This research was conducted using the Research & Development approach with the preliminary study, model draft, and final product testing and dissemination stages. Data was collected through interviews, observations, and questionnaires. The researchers wrote the copy by using PAS formula, the AIDA formula, and the steps of writing a copy by Rieck. After the final copywriting was approved it was posted on social media. The video copywriting was an effective media to introduce the new innovation cakes and also another typically Palembang cakes for local and international tourists.","PeriodicalId":504866,"journal":{"name":"EDUTOURISM Journal Of Tourism Research","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Developing A Video Copywriting to Promote Palembang Traditional Cakes\",\"authors\":\"M. Nadjmuddin, Rizka Nabilla, Depi Kurniati, Eka Lutfiyatun, Algis Akbar, Rahma Fadhillah\",\"doi\":\"10.53050/ejtr.v5i02.696\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In terms of trading, a place of business needs to be known by many people in order to become buyers, because buyers have an important role that affects increasing sales and business growth. Unfortunately, there are still local people and tourists who do not know the location of the business and the uniqueness of the products they sell. To ensure that Dapoer Bunda Rayya becomes known to both local people and tourists, it is necessary to promote the business. Based on the statement above, the researchers introduced and promoted Dapoer Bunda Rayya as the seller and maker of Palembang traditional cakes through advertising videos. The study aims to know video copywriting process of Dapoer Bunda Rayya in two languages, English and Bahasa Indonesia, for promoting Palembang traditional dessert. This research was conducted using the Research & Development approach with the preliminary study, model draft, and final product testing and dissemination stages. Data was collected through interviews, observations, and questionnaires. The researchers wrote the copy by using PAS formula, the AIDA formula, and the steps of writing a copy by Rieck. After the final copywriting was approved it was posted on social media. The video copywriting was an effective media to introduce the new innovation cakes and also another typically Palembang cakes for local and international tourists.\",\"PeriodicalId\":504866,\"journal\":{\"name\":\"EDUTOURISM Journal Of Tourism Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-12-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"EDUTOURISM Journal Of Tourism Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.53050/ejtr.v5i02.696\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"EDUTOURISM Journal Of Tourism Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.53050/ejtr.v5i02.696","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
在贸易方面,一个商业地点需要被很多人知道,才能成为买家,因为买家对增加销售和业务增长具有重要作用。遗憾的是,仍有一些当地人和游客不知道企业的所在地及其销售产品的独特性。为了确保 Dapoer Bunda Rayya 被当地人和游客所熟知,有必要对该企业进行宣传。根据上述陈述,研究人员通过广告视频介绍和推广 Dapoer Bunda Rayya 作为巴伦邦传统糕点的销售商和制造商。本研究旨在了解 Dapoer Bunda Rayya 用英语和印尼语两种语言推广巴伦邦传统甜点的视频文案撰写过程。本研究采用研究与开发方法进行,包括初步研究、模式草案、最终产品测试和传播阶段。通过访谈、观察和问卷调查收集数据。研究人员使用 PAS 公式、AIDA 公式和 Rieck 的文案写作步骤撰写文案。最终文案通过审核后,被发布到社交媒体上。视频文案是向本地和国际游客介绍新创新蛋糕和另一种典型的巴伦邦蛋糕的有效媒体。
Developing A Video Copywriting to Promote Palembang Traditional Cakes
In terms of trading, a place of business needs to be known by many people in order to become buyers, because buyers have an important role that affects increasing sales and business growth. Unfortunately, there are still local people and tourists who do not know the location of the business and the uniqueness of the products they sell. To ensure that Dapoer Bunda Rayya becomes known to both local people and tourists, it is necessary to promote the business. Based on the statement above, the researchers introduced and promoted Dapoer Bunda Rayya as the seller and maker of Palembang traditional cakes through advertising videos. The study aims to know video copywriting process of Dapoer Bunda Rayya in two languages, English and Bahasa Indonesia, for promoting Palembang traditional dessert. This research was conducted using the Research & Development approach with the preliminary study, model draft, and final product testing and dissemination stages. Data was collected through interviews, observations, and questionnaires. The researchers wrote the copy by using PAS formula, the AIDA formula, and the steps of writing a copy by Rieck. After the final copywriting was approved it was posted on social media. The video copywriting was an effective media to introduce the new innovation cakes and also another typically Palembang cakes for local and international tourists.