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引用次数: 0
摘要
在 COVID-19 大流行期间，社会限制的存在产生了许多影响，其中之一就是限制了中小型企业的直接销售。Doa Ibu Kosmetik 公司就是其中之一，该公司销售化妆品和身体护理等各种个人必需品。Doa Ibu Kosmetik 通过 Tokopedia 开设了一家数字商店，以鼓励销售。为了与其他公司竞争，Tokopedia 账户采用了搜索引擎优化（SEO）方法。优化商店页面的方法是将商店状态升级为 "实力商家"，并激活 Tokopedia 提供的功能。通过添加标题、价格、描述和产品图片来优化产品页面，使其符合 Tokopedia 的建议并能与其他卖家竞争。Tokopedia 的付费广告 TopAds 功能也已实施，以帮助增加 Tokopedia Doa Ibu Kosmetik 页面的流量。研究结果表明，在 Tokopedia 上进行优化可以增加访问量和销售额。
ANALISIS SEARCH ENGINE OPTIMIZATION (SEO) PADA UMKM DOA IBU KOSMETIK DI TOKOPEDIA
The existence of social restrictions during the COVID-19 pandemic has had many impacts, one of which is limiting direct sales of SMEs. One of them is Doa Ibu Kosmetik which sells various personal needs like cosmetics and body care. Doa Ibu Kosmetik opens a digital shop through Tokopedia to encourage sales. Search Engine Optimization (SEO) method was implemented in the Tokopedia account to compete with others. The method used to optimize the shop page is to upgrade the shop's status to Power Merchant and activate the features provided by Tokopedia. Product page optimization is carried out by adding titles, prices, descriptions, and product photos so that they comply with Tokopedia's recommendations and can compete with other sellers. The TopAds feature, which is Tokopedia's paid advertising feature, has also been implemented to help increase traffic on the Tokopedia Doa Ibu Kosmetik page. The research results show that optimization on Tokopedia can increase visits and sales.
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