市场信息可及性与成功的合作创新：对新创企业销售增长的中介效应

IF 0.7 Q4 BUSINESS

International Journal of Business and Society Pub Date : 2023-12-26 DOI:10.33736/ijbs.6398.2023

Herning Indriastuti, Robiansyah, Hairul Anwar

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引用次数: 0

摘要

在 COVID-19 期间，一些人成为或转变为企业家，建立了新公司。有限的机会使他们能够利用网络能力和获取市场信息来提高销售增长。因此，本研究旨在为市场信息获取和成功合作创新的概念模型做出贡献，以确保初创企业实现卓越的销售增长。利用 SEM-AMOS 进行正态性检验后得出的分析结果显示，印尼有 192 家初创企业，初始数据为 280 家。结果显示，适合度（显著）符合所有要求，支持假设。然而，市场信息可获取性和成功的合作创新在网络能力与销售增长之间的关系中起着重要的中介作用。这项研究为关系营销理论的发展贡献了大量知识。此外，初创企业的参与者需要快速适应，因为他们需要通过寻求信息获取和合作创新来延长业务持续时间。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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MARKET INFORMATION ACCESSIBILITY AND SUCCESSFUL COLLABORATION INNOVATION: MEDIATION EFFECT ON START-UPS SALES GROWTH

Several people turned or changed to entrepreneurs and established start-ups during COVID-19. Limited access allows them to use the network competence and access market information to improve sales growth. Therefore, this research aims to contribute to a conceptual model of market information accessibility and successful collaboration innovation to ensure start-ups achieve superior sales growth. The analysis results with SEM-AMOS using the normality test resulted in 192 start-ups in Indonesia from the initial data of 280. The results showed that the level of suitability (significant) meets all the requirements and supports the hypothesis. However, market information accessibility and successful collaboration innovation play an important role in mediating the relationship between network competence and sales growth. This research contributes to the body of knowledge in the development of relational marketing theory. Moreover, start-ups’ actors need fast adaptation because their business lasts longer by seeking access to information and collaboration innovation.

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来源期刊

International Journal of Business and Society BUSINESS-

CiteScore

1.80

自引率

10.00%

发文量

期刊介绍： International Journal of Business and Society (IJBS) is an international scholarly journal devoted in publishing high-quality papers using multidisciplinary approaches with a strong emphasis on business, economics and finance. It is a triannual journal published in April, August and December and all articles submitted are in English. Our uniqueness focus on the impact of ever-changing world towards the society based on our niche area of research. IJBS follows a double-blind peer-review process, whereby authors do not know reviewers and vice versa. The journal intends to serve as an outlet with strong theoretical and empirical research and the papers submitted to IJBS should not have been published or be under consideration for publication elsewhere.