Analysis of the Forming Process of Construction Enterprise Culture Based on the QFD Theory

In order to clarify the direction and way of construction enterprise culture, the method of construction enterprise culture based on quality function deployment (QFD) theory is put forward. Firstly, the paper analyzes the QFD theory and the forming process of construction enterprise culture and considers that the two have strong adaptability in the aspects of basic characteristics, implementation process, and logical relationship. Secondly, based on QFD, the basic framework of construction enterprise culture is established, which is divided into three stages: cultural planning, process planning, and implementation planning. Finally, the paper expounds on each link of the cultural planning matrix in detail.