ASSESSING THE EFFICACY OF CLOUD SERVICES FOR DEVELOPING EDUCATIONAL PRESENTATIONS

The article examines the most popular cloud services for creating educational presentations and seeks to determine the effectiveness of their integration within the educational framework. A webometric analysis of these cloud services resulted in the identification of the top 10 resources commonly employed for presentation creation, including Prezi, Sway, Slides, PowToon, Canva, ZohoShow, Genial.ly, Emaze, Piktochart, VideoScribe, among others. Our research conducted a comprehensive comparative analysis of these platforms, utilizing web analytics tools such as Ahrefs, Moz, and Similarweb to establish their respective rankings. This approach facilitated an encompassing selection of cloud-based educational tools capable of meeting the multifaceted requirements of all stakeholders in the educational process. The analytical process unfolded across multiple stages: an initial description and assessment of key parameters of each cloud service, subsequent expert evaluations encompassing both parameter specifics and overall service quality, determination of individual parameter impact coefficients on service efficiency, service evaluations based on specific parameters, and a synthesis of both objective and subjective data to summarize outcomes. In-depth analysis was conducted on the presentation creation features inherent to each cloud service, leading to the identification of evaluation parameters encompassing functionality, usability, cost-effectiveness, unique attributes, and overall user impression. Each parameter was assigned an impact factor to gauge its significance within the overall assessment of a given cloud service. The culmination of expert evaluations culminated in the recognition of Prezi, Canva, and Google Slides as highly effective tools. This determination is grounded in their extensive functionality, provision of free accounts, and user-friendly interfaces. Analysis of domain ratings further highlighted the popularity of Sway, Canva, and Prezi, underscoring the pronounced demand for these platforms among users. The evaluation methodology proposed within this study holds potential for application to other cloud services designed for educational content creation. By fostering effective organization of educational activities across diverse subject domains, this approach contributes to the enhancement of the educational process as a whole.