电子口碑、目的地形象和游客满意度对教科文组织世界遗产地重访意向的影响：对约旦佩特拉的实证研究

Q1 Social Sciences

Geojournal of Tourism and Geosites Pub Date : 2023-12-29 DOI:10.30892/gtg.50420-1138

Hakam S. Shatnawi, Khalid A. Alawneh, Omar Alananzeh, M. Khasawneh, Ra’ed MASA’DEH

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引用次数: 0

摘要

本研究旨在找出口碑、目的地形象和游客满意度对游客重游意愿的影响。研究地点选在世界遗产佩特拉。研究采用了描述性定量研究设计；目标人群为佩特拉的游客，并使用 G*Power 软件（3.1.9.7 版）计算了方便抽样法。结果显示，电子口碑、目的地形象、游客满意度和重游意向之间存在密切关系。同时，结果显示目的地形象对游客重游意向没有任何影响或关系。这项研究具有重要的现实意义和理论意义，有助于遗产地的管理，并使研究人员能够更加批判性地解决佩特拉在本地和全球营销方面的优势和劣势。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH, DESTINATION IMAGE, AND TOURIST SATISFACTION ON UNESCO WORLD HERITAGE SITE REVISIT INTENTION: AN EMPIRICAL STUDY OF PETRA, JORDAN

This study is conducted to find out the effect of Word-of-Mouth, Destination Image, and Tourist Satisfaction on the tourist's intention to revisit. The World Heritage site of Petra has been selected as a study site. The descriptive quantitative research design is employed ; visitors of Petra were the target population and the convenience sampling method has been calculated using the G*Power software (version 3.1.9.7). Results reveal a strong relationship between e-WOM, destination image, tourist satisfaction, and revisit intention. Meanwhile, results show that destination image doesn’t have any impact or relationship on tourist revisit intention. The study has a practical and theoretical importance that helps in managing the heritage site and enables researchers to address more critically the strength and weaknesses of Petra's marketing locally and globally.

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.

电子口碑、目的地形象和游客满意度对教科文组织世界遗产地重访意向的影响： 对约旦佩特拉的实证研究

摘要

电子口碑、目的地形象和游客满意度对教科文组织世界遗产地重访意向的影响：对约旦佩特拉的实证研究