对谷歌评论进行描述性分析,以衡量第 XII 副地区办事处的参与者满意度

Teguh Wijaya Teguh wijaya, Fanny Wiramijaya, Yulisna Christin
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引用次数: 0

摘要

BPJS Kesehatan 作为受权组织国民健康保险的公共机构,在实施国民健康保险(JKN)进入十年之际,面临着与参保人满意度有关的巨大挑战,BPJS Kesehatan 需要继续提高参保人的满意度,目前,参保人有许多途径或方法来表达对服务的满意或不满意,其中之一是通过社交媒体以谷歌评论的形式提供评论,与此相关,研究人员对整个副第十二区分支机构的参保人对 BPJS 健康服务的满意度进行了研究。本研究采用描述性研究方法,即基于症状的研究方法,系统、准确地了解特定人群或地区的特征,并结合文件分析研究或内容分析。本研究的目的是根据参与者通过谷歌评论进行评论的结果来确定分办事处的服务水平,根据在分办事处获得服务的研究参与者给出的评分 4.6分,最高评分为5分,然后对于参与者给出的评论,研究人员根据参与者服务质量的维度进行分类,即有形证据(Tangibles)、可靠性、响应性、保证性、移情性Emphaty,根据这些维度,2022年7月至2023年7月期间共有110条评论,结果有106条评论或96.36%的参与者表示满意,给出的最高评分为5分。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analisa Deskriptif Google Review Untuk Mengukur Kepuasan Peserta di Kantor Cabang Lingkup Kedeputian Wilayah XII
BPJS Kesehatan as a public institution mandated to organize the National Health Insurance has a big challenge related to participant satisfaction as it has entered a decade of implementing the National Health Insurance (JKN), BPJS Kesehatan is required to continue to improve satisfaction to participants, Currently, there are many ways or methods used by participants to express satisfaction or dissatisfaction with services, one of which is providing reviews through social media in the form of google reviews, related to this, researchers researched the level of participant satisfaction with BPJS Health services at branch offices throughout Deputy Region XII. This research uses descriptive research methods, namely research with an approach based on symptoms systematically and accurately regarding the characteristics of certain populations or regions, and combined with document analysis research or content analysis. The purpose of this study is to determine the level of branch office services based on the results of reviews conducted by participants through Google reviews, based on research participants who get services at the Branch Office give a rating of 4. 6 with a maximum rating scale of 5, then for the reviews given by participants, researchers categorized them according to the dimensions of the quality of participant services, namely Physical Evidence (Tangibles), Reliability, Responsiveness, Assurance, Empathy Emphaty, based on these dimensions there were 110 reviews for the July 2022-July 2023 period with the results of 106 reviews or 96.36% of participants expressing their satisfaction by giving the maximum rating of 5.
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