创新类型在创新使用理论与市场绩效关系中的中介影响

IF 0.9 Q4 MATHEMATICS, INTERDISCIPLINARY APPLICATIONS
Stats Pub Date : 2023-12-30 DOI:10.3390/stats7010001
Shieh-Liang Chen, Kuo-Liang Chen
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引用次数: 0

摘要

创新的最终目的是提高绩效。但如果忽视了人们的需求和用途,创新就只能流于形式。过去,关于创新的研究大多集中在技术、流程、商业模式、服务和组织上。对创新的衡量侧重于能力、过程、结果和方法,但一直缺乏对创新前的衡量和工具。本研究首次将克里斯坦森等人提出的创新使用理论与创新类型相结合,并将创新早期阶段的测量重点作为创新后的绩效预测。本研究收集了 590 个有效样本,采用 SPSS 和四步 BK 法进行了回归分析和中介检验。实证结果如下(1)确认了创新使用理论的模型和量表;(2)创新使用理论的三个构念对市场绩效有影响;(3)创新类型作为中介会提高市场绩效。本研究建立了创新使用理论的学术模型,为后续研究提供了明确的量表工具。在实践中,它可以首先衡量创新和绩效预测的方向,为管理者在开发新产品和应用市场策略时提供参考。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Mediating Impact of Innovation Types in the Relationship between Innovation Use Theory and Market Performance
The ultimate goal of innovation is to improve performance. But if people’s needs and uses are ignored, innovation will only be a formality. In the past, research on innovation mostly focused on technology, processes, business models, services, and organizations. The measurement of innovation focuses on capabilities, processes, results, and methods, but there has always been a lack of pre-innovation measurements and tools. This study is the first to use the innovation use theory proposed by Christensen et al. combined with innovation types, and it uses the measurement focus on the early stage of innovation as a post-innovation performance prediction. This study collected 590 valid samples and used SPSS and the four-step BK method to conduct regression analysis and mediation tests. The empirical results obtained the following: (1) a confirmed model and scale of the innovation use theory; (2) that three constructs of innovation use theory have an impact on market performance; and (3) that innovation types acting as mediators will improve market performance. This study establishes an academic model of the innovation use theory to provide a clear scale tool for subsequent research. In practice, it can first measure the direction of innovation and performance prediction, providing managers with a reference when developing new products and applying market strategies.
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来源期刊
CiteScore
0.60
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