感知风险、感知声誉和在线信任对网上购物的影响

Anisa Martiah, Heditia Umi Ismulyani, Saddam Hussein Inonu
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引用次数: 0

摘要

本研究旨在分析感知风险、感知声誉和在线信任对购物者在线购买意向的影响。研究对象为楠榜市的 300 名受访者。抽样技术为目的性抽样。使用 PLS 3 程序进行 SEM(结构方程模型)数据分析。研究结果表明,感知风险对在线信任有显著的正向影响,感知声誉对在线信任有显著的正向影响,在线信任对购买意向有显著的正向影响,感知风险对购买意向有显著的正向影响,感知声誉对购买意向有显著的正向影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pengaruh Perceived Risk, Perceived Reputation, dan Trust Online terhadap Minat Beli Online Konsumen Shopee
This study aims to analyze the influence of perceived risk, perceived reputation, and online trust on shopper's online purchase intention. The population in this study is the city of Bandar Lampung as many as 300 respondents. The sampling technique is Purposive Sampling. Data analysis using SEM (Structural Equation Model) with the PLS 3 program. The results of this study indicate that Perceived Risk has a significant positive effect on online trust, perceived reputation has a significant positive effect on online trust, online trust has a significant positive effect on purchase intention, Perceived Risk has a positive effect significant to purchase intention, Perceived reputation has a significant positive effect on purchase intention.
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