作为企业社会责任举措的 "事业相关营销":消费者对活动的看法

Q4 Business, Management and Accounting
Karolina Tučková, Tereza Balcarová
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Cause-Related Marketing as a Corporate Social Responsibility Initiative: Consumer Perceptions of the Campaign
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来源期刊
European Journal of Business Science and Technology
European Journal of Business Science and Technology Business, Management and Accounting-Business and International Management
CiteScore
0.80
自引率
0.00%
发文量
7
审稿时长
18 weeks
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