影响客户保留率的营销能力、关系营销和公司能力分析消费金融产品

IF 0.5 Q4 MANAGEMENT

Quality-Access to Success Pub Date : 2024-01-01 DOI:10.47750/qas/25.199.37

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analysis of Marketing Capabilities, Relational Marketing, And Company Capabilities in Affecting Customer Retention Consumer Financing Products

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来源期刊

Quality-Access to Success MANAGEMENT-

CiteScore

1.40

自引率

16.70%

发文量

期刊介绍： Quality – Access to Success was edited by the Romanian Society for Quality Assurance (SRAC), in order to promote quality culture and increasing the managers’ awareness of the implementation and certification of management systems. As a consequence of the rapid development of the quality assurance field, as well as of the growing variety of standards and of customer demand for such standards, the journal has expanded its content, becoming, by mid-2005, a journal of management systems.

影响客户保留率的营销能力、关系营销和公司能力分析 消费金融产品

摘要

影响客户保留率的营销能力、关系营销和公司能力分析消费金融产品