Yaqi Gong, Ashley Schroeder, Bing Pan, S. Shyam Sundar, Andrew J. Mowen
{"title":"算法过滤是否会导致在线旅游信息搜索出现过滤泡沫?","authors":"Yaqi Gong, Ashley Schroeder, Bing Pan, S. Shyam Sundar, Andrew J. Mowen","doi":"10.1007/s40558-023-00279-4","DOIUrl":null,"url":null,"abstract":"<p>When tourists search information online, personalization algorithms tend to contextually filter the vast amount of information and provide them with a subset of information to increase relevance and avoid overload. However, limited attention is paid to the dark side of these algorithms. An influential critique of personalization algorithms is the filter bubble effect, a hypothesis that people are isolated in their own information bubble based on their prior online activities, resulting in narrowed perspectives and fewer discovery of new experiences. An important question, therefore, is whether algorithmic filtering leads to filter bubbles. We empirically explore this question in an online tourist information search with the three-dimensional ‘cascade’ tourist decision-making model in a two-step experiment. We train two virtual agents with polarized YouTube videos and manipulate them to conduct travel information searches from both off-site and on-site geolocations in Google Search. The first three pages of search results are collected and analyzed with two mathematical metrics and follow-up content analysis. The results do not show significant differences between the two virtual agents with polarized prior training. However, when search geolocations change from off-site to on-site, 39–69% of the search results vary. Additionally, this difference varies between search terms. In summary, our data show that while algorithmic filtering is robust in retrieving relevant search results, it does not necessarily show evidence of filter bubbles. This study provides theoretical and methodological implications to guide future research on filter bubbles and contextual personalization in online tourist information searches. Marketing implications are discussed.</p>","PeriodicalId":46275,"journal":{"name":"Information Technology & Tourism","volume":null,"pages":null},"PeriodicalIF":6.3000,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Does algorithmic filtering lead to filter bubbles in online tourist information searches?\",\"authors\":\"Yaqi Gong, Ashley Schroeder, Bing Pan, S. Shyam Sundar, Andrew J. Mowen\",\"doi\":\"10.1007/s40558-023-00279-4\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>When tourists search information online, personalization algorithms tend to contextually filter the vast amount of information and provide them with a subset of information to increase relevance and avoid overload. However, limited attention is paid to the dark side of these algorithms. An influential critique of personalization algorithms is the filter bubble effect, a hypothesis that people are isolated in their own information bubble based on their prior online activities, resulting in narrowed perspectives and fewer discovery of new experiences. An important question, therefore, is whether algorithmic filtering leads to filter bubbles. We empirically explore this question in an online tourist information search with the three-dimensional ‘cascade’ tourist decision-making model in a two-step experiment. We train two virtual agents with polarized YouTube videos and manipulate them to conduct travel information searches from both off-site and on-site geolocations in Google Search. The first three pages of search results are collected and analyzed with two mathematical metrics and follow-up content analysis. The results do not show significant differences between the two virtual agents with polarized prior training. However, when search geolocations change from off-site to on-site, 39–69% of the search results vary. Additionally, this difference varies between search terms. In summary, our data show that while algorithmic filtering is robust in retrieving relevant search results, it does not necessarily show evidence of filter bubbles. This study provides theoretical and methodological implications to guide future research on filter bubbles and contextual personalization in online tourist information searches. Marketing implications are discussed.</p>\",\"PeriodicalId\":46275,\"journal\":{\"name\":\"Information Technology & Tourism\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":6.3000,\"publicationDate\":\"2023-12-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Information Technology & Tourism\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1007/s40558-023-00279-4\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Technology & Tourism","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1007/s40558-023-00279-4","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Does algorithmic filtering lead to filter bubbles in online tourist information searches?
When tourists search information online, personalization algorithms tend to contextually filter the vast amount of information and provide them with a subset of information to increase relevance and avoid overload. However, limited attention is paid to the dark side of these algorithms. An influential critique of personalization algorithms is the filter bubble effect, a hypothesis that people are isolated in their own information bubble based on their prior online activities, resulting in narrowed perspectives and fewer discovery of new experiences. An important question, therefore, is whether algorithmic filtering leads to filter bubbles. We empirically explore this question in an online tourist information search with the three-dimensional ‘cascade’ tourist decision-making model in a two-step experiment. We train two virtual agents with polarized YouTube videos and manipulate them to conduct travel information searches from both off-site and on-site geolocations in Google Search. The first three pages of search results are collected and analyzed with two mathematical metrics and follow-up content analysis. The results do not show significant differences between the two virtual agents with polarized prior training. However, when search geolocations change from off-site to on-site, 39–69% of the search results vary. Additionally, this difference varies between search terms. In summary, our data show that while algorithmic filtering is robust in retrieving relevant search results, it does not necessarily show evidence of filter bubbles. This study provides theoretical and methodological implications to guide future research on filter bubbles and contextual personalization in online tourist information searches. Marketing implications are discussed.
期刊介绍:
Information Technology & Tourism stands as the pioneer interdisciplinary journal dedicated to exploring the essence and impact of digital technology in tourism, travel, and hospitality. It delves into challenges emerging at the crossroads of IT and the domains of tourism, travel, and hospitality, embracing perspectives from both technical and social sciences. The journal covers a broad spectrum of topics, including but not limited to the development, adoption, use, management, and governance of digital technology. It supports both theory-focused research and studies with direct relevance to the industry.