利用多行为数据中的可替代和互补关系,进行基于会话的推荐

IF 2.8 3区 计算机科学 Q2 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE
Huizi Wu, Cong Geng, Hui Fang
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引用次数: 0

摘要

基于会话的推荐(SR)旨在根据用户与物品最近的交互序列向用户动态推荐物品。关于会话推荐的现有研究大多采用先进的深度学习方法。然而,大多数研究只考虑了一种特殊的行为类型(如点击),而少数考虑多类型行为的研究则忽略了充分利用产品(项目)之间的关系。在这种情况下,本文提出了一种名为 "多行为数据中的可替代和互补关系"(Substitutable and Complementary Relationships from Multi-behavior Data,简称 SCRM)的新方法,以更好地探索产品之间的关系,从而实现有效的推荐。具体来说,我们首先通过联合考虑 "点击 "和 "购买 "行为,根据用户在每个会话中的连续行为构建可替代和互补图。然后,我们设计了一个去噪网络来去除虚假关系,并通过一个特别设计的损失函数进一步考虑对这两种关系的约束。在两个电子商务数据集上进行的广泛实验证明了我们的模型优于最先进的方法,以及 SCRM 中每个组件的有效性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Session-based recommendation by exploiting substitutable and complementary relationships from multi-behavior data

Session-based recommendation by exploiting substitutable and complementary relationships from multi-behavior data

Session-based recommendation (SR) aims to dynamically recommend items to a user based on a sequence of the most recent user-item interactions. Most existing studies on SR adopt advanced deep learning methods. However, the majority only consider a special behavior type (e.g., click), while those few considering multi-typed behaviors ignore to take full advantage of the relationships between products (items). In this case, the paper proposes a novel approach, called Substitutable and Complementary Relationships from Multi-behavior Data (denoted as SCRM) to better explore the relationships between products for effective recommendation. Specifically, we firstly construct substitutable and complementary graphs based on a user’s sequential behaviors in every session by jointly considering ‘click’ and ‘purchase’ behaviors. We then design a denoising network to remove false relationships, and further consider constraints on the two relationships via a particularly designed loss function. Extensive experiments on two e-commerce datasets demonstrate the superiority of our model over state-of-the-art methods, and the effectiveness of every component in SCRM.

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来源期刊
Data Mining and Knowledge Discovery
Data Mining and Knowledge Discovery 工程技术-计算机:人工智能
CiteScore
10.40
自引率
4.20%
发文量
68
审稿时长
10 months
期刊介绍: Advances in data gathering, storage, and distribution have created a need for computational tools and techniques to aid in data analysis. Data Mining and Knowledge Discovery in Databases (KDD) is a rapidly growing area of research and application that builds on techniques and theories from many fields, including statistics, databases, pattern recognition and learning, data visualization, uncertainty modelling, data warehousing and OLAP, optimization, and high performance computing.
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