Peculiarities of video streaming industry development

. The term “streaming” defines modern technologies for distributing the contents of files and audio or video in a continuous stream via a wired or wireless internet connection. The word “streaming” also means a “continuous flow” and represents a newly developed multimedia technology content carried out between the transmitting source and the receiving device. This article delves into the multifaceted dimensions of the streaming services industry, emphasizing the pivotal role played by innovation, technology, and performance. Through a comprehensive exploration, we highlight the transformative impact of real-time content. With projections indicating continued exponential growth, the industry's trajectory is analyzed within the context of the multidimensional triadic model. Case studies on industry leaders underscore the criticality of research and development investments in driving profitability. As the industry evolves, companies prioritizing user experience and technological innovation prepare for sustained success in this dynamic landscape. This article is a compass for industry stakeholders, providing insights into the intricate interplay of innovation, technology, and performance within the streaming services sector.