ASSESSMENT OF DIFFERENTIATION OF REGIONAL TOURIST AND RECREATIONAL COMPLEXES (ON THE EXAMPLE OF THE ORENBURG REGION)

The article presents the stages of assessing the differentiation of regional tourist and recreational complexes using such differentiation factors as: natural resources, cultural and historical resources, socio-economic resources of tourism, tourism organizers, national tourist routes. The algorithm was tested on the example of the Orenburg region, based on the assessment, promising directions for the use of differentiation factors of regional tourist and recreational complexes for the Orenburg region were determined: "bet" on the uniqueness of the tourist resources of the region; design, testing and implementation of new tourist routes; introduction of new forms and methods of tourist services; activation of work with information about tourist resources, organizations and products; promotion of regional tourist and recreational complexes.