Narrative of Malaysian modernity: COVID-19, Malay women portrayals and popular television serials

Academic studies often explore the dynamics between Malay women and popular culture within the context of Malaysian modernity. Researchers commonly investigate resistance to the government’s moral initiatives for women in society. This article examines how popular culture, specifically serial television drama, depicts the portrayal of Malay women during the COVID-19 pandemic, with a focus on the concepts of obedience, disobedience, and control. The government’s “Duduk Rumah” [Stay at home] and “Kita Jaga Kita” [We take care of ourselves] campaigns, initiated by then Prime Minister Muhyidin Yassin to combat the COVID-19 epidemic, placed additional burdens on women, assigning them significant domestic responsibilities as household managers, including the well-being and education of their children, as well as maintaining family cohesion. We argue that these targeted government policies exacerbated the concerns and uncertainties experienced by Malay women during lockdowns. Furthermore, we contend that the government demonstrated less sensitivity, care, or coordination in managing the COVID-19 pandemic, leading to an increase in domestic violence, divorce, depression, and emotional stress among Malay women. These challenges were prominently depicted in Malay television serials, serving as a vital platform for contemplating the impact of the government’s moral initiatives on Malay women. Our research offers insights into the enduring progress, or lack thereof, in the status of women both within and beyond the domestic sphere, as part of Malaysia’s pursuit of modernity.