“Heroic” cinematography in art criticism discourse: conceptosphere

The purpose of the article is a theoretical under-standing of the conceptual sphere of “heroic” cinema-tography as a genre formation. The subject of research in this article is the conceptual sphere of “heroic” cinematography. The research methodology is based on the morpho-logical approach in art criticism and those ideas in the theory of film studies, which are contained in the works of H. Batalina, V. Horpenko, R. Cohen and others. We use the idea of V. Horpenko that “the specified problems of terminology demonstrate the complexity of their solution, and, in the end, from many options, you need to take one general direction, which should determine the system-forming methodology” (Horpenko, 2013, p. 77), it is the morphological approach that is the system-forming methodology for the subject of our research. Methodological approaches of Ukrainian media studies researchers outlined in the study “Media studies in the European integration discourse of Ukraine” are also used (Media studies, 2022). The result of the research presented in this article. 1. Formation of the conceptual sphere of a specific scientific problem is a necessary and multifaceted pro-cess. It requires not only the definition of the “title” research concepts, but also the levels of their use as scientific tools. 2. The basic principles of the formation of the conceptual sphere of the “heroic” film research are outlined and the semantic connections of the “title” concepts “hero” and “heroism” with the subject of the study are defined. The levels and vectors of the use of these concepts as a working toolkit for the study of “heroic” cinematography are characterized. 3. The polymorphism of “heroic” cinematography as a special morphological formation of modern cinematography is indicated. The scientific novelty of the study lies in the understanding of the basic principles of the existence of the conceptual sphere of the study of “heroic” cinematography as the newest polymorphic formation of Ukrainian cinematography. The practical significance of the results of the study based on the intelligent use of the specified scientific tools in the future research of modern Ukrainian cinematography.