企业数字化转型:

IF 0.5 Q4 BUSINESS
José Edson Lara, Alisson de Souza Batista, Rodrigo Medeiros Ribeiro, Thalles Augusto Tissot-Lara
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引用次数: 0

摘要

研究目的通过罗杰斯(2017)提出的模型应用,分析数字化转型在组织样本中的配置现状:该研究由2022年对159家巴西公司进行的量子研究组成,通过结构方程建模对其进行分析.原创性/相关性:对各种背景下的组织演变进行研究,对于制定和实施行动、创造持续改善企业环境的可能性至关重要。因此,对商业场景中的知识边界和执行现实进行分析,对于企业日常生活中的决策越来越有必要。在此前提下,本文通过观察数字化转型现象,提出了 "数字化转型 "这一概念:研究发现,模型中的变量对解释受访企业经历的数字化转型过程具有重要意义。创新和以客户为导向的活动是数字化转型中最重要的构建因素,而以竞争为导向和数据质量在一定程度上解释了数字化转型,尽管以价值创造为导向的构建因素在统计上并不重要:这一主题在文献中不断涌现,绝大多数研究都以报告和企业课程的逻辑来论述这一主题。由此产生的实证研究成果仍然很少。社会贡献/管理贡献:本书旨在以批判性和密集的内容为组织分析和决策做出贡献,尤其是竞争环境下的组织分析和决策。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Corporate digital transformation:
Purpose of the study: To analyze the configuration of the status quo of digital transformation in a sample of organizations, through the model application proposed by Rogers (2017). Methodology: It consisted of a quantum study in 2022 with 159 Brazilian companies, whose analysis was performed by modeling structural equations. Originality/Relevance: Studies on the evolution of organizations in various contexts are of paramount importance for the establishment and implementation of actions, creating possibilities for continuous improvements in corporate environments. Thus, it is essential that analyzes on the boundaries of knowledge and executive realities in business scenarios are increasingly necessary for decision making in corporate daily life. Under this premise, and observing the phenomenon of digital transformation, this article developed, Main Results: Significant adherence of the variables of the model was found to explain the digital transformation process experienced by the surveyed companies. Innovation and customer orientation activities were the most significant constructs of digital transformation, while the orientation for competition and data quality explained to a lesser extent, although the orientation for value creation was not statistically significant. Theoretical/Methodological Contributions: The theme is emerging in the literature, and the vast majority of studies address it in the logic of reports and corporate courses. The resulting contributions of empirical research are still scarce. This work aims to offer a deeper and more timely speaker on this important theme. Social Contributions/Management Contributions: It is intended to contribute with critical and dense content to organizational analysis and decision-making, especially those of the competitive environment.
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