竞争条件下促进旅行社活动的信息资源

Maria Komova, Olena Huhlevych
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引用次数: 0

摘要

研究的目的是研究网站作为信息资源在竞争条件下推广旅行社活动的潜力。为实现这一目标,有必要解决以下任务:确定信息和通信技术在公司旅游服务市场推广战略中的作用;研究在旅行社活动中使用信息技术的特殊性;确定旅行社网站的功能特点;确定旅游业务领域对专业网站的要求。研究方法包括使用一般科学方法。运用分析、综合、逻辑概括等方法,确定了信息和通信技术在公司旅游服务市场推广战略中的作用;研究了在旅行社活动中使用信息技术的特殊性;确定了旅行社网站的功能特点和要求。采用表格和图形的可视化方法来展示信息和通信技术在旅游服务市场上促进公司发展的资源。这项工作的科学新颖性在于阐明了信息、通信和营销技术在旅游服务市场公司活动中深度相互渗透的趋势。结论利用现代信息、通信和营销技术促进旅游企业活动的优势包括:与目标受众进行实时交流的可能性;增加接触客户群的资源;改善旅游企业形象;不仅出现了传播服务、商品或公司本身信息的渠道,还出现了销售旅游产品的渠道;提高了与客户交流的效率,降低了吸引新客户的成本;简化了订单登记流程;应用远程技术进行咨询和客户服务。关键词:网站、信息技术、通信技术、旅游业、旅游服务、旅行社。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Information Resources for the Promotion of Tourist Agency Activities in Competitive Conditions
The purpose of the research is to study the potential of the website as an information resource for popularizing the activities of the travel agency in competitive conditions. To realize this goal, it is necessary to solve the following tasks: establish the role of information and communication technologies in the company's promotion strategy in the tourist services market; to study the peculiarities of the use of information technology in the context of the activity of a travel agency; determine the functional features of the travel agency's website; determine the requirements for specialized sites in the field of tourism business. The research methodology consists in the use of general scientific methods. The application of methods of analysis, synthesis, logical generalizations made it possible to establish the role of information and communication technologies in the company's promotion strategy on the market of tourist services; to study the peculiarities of the use of information technology in the context of the activity of a travel agency; determine the functional features and requirements for the travel agency's website. The method of visualization in tabular and graphic form is used to present the resources of information and communication technologies in the promotion of the company in the market of tourist services. The scientific novelty of the work consists in clarifying the trends of deep interpenetration of information, communication, and marketing technologies in the activities of the company in the market of tourist services. Conclusions. The advantages of promoting the activity of a tourist enterprise using modern information, communication, and marketing technologies include: the possibility of communication with the target audience in real time; increasing resources for reaching the client base; improving the image of the tourist enterprise; the emergence of channels not only for the dissemination of information about services, goods or the company itself, but also for the sale of tourist products; improving the efficiency of communication with clients and reducing the costs of attracting new clients; simplifying the processes of registration of orders; application of remote technologies for consulting and customer service. Keywords: website, information technologies, communication technologies, tourism, tourist services, travel agencies.  
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