Innovative Approaches and Information Technologies in Organizational Support of Educational Activities

The aim of the article is to develop a new approach to organizing educational activities in higher education institutions that aligns with the goals and principles of the Bologna Process, specifically aiming to promote flexibility, mobility, and the improvement of the quality of higher education in accordance with the standards adopted in the European Higher Education Area. To address the set tasks, a complex of research approaches and methods was employed: the literature review method – to investigate literary sources and analyze previous studies on the use of business simulations, particularly in higher education, and their impact on the educational process; the abstraction method – to identify components of modern business simulations; "Lean Canvas Analysis" – to analyze key components of the IT application's business model. The scientific novelty of the work lies in the development of a concept for establishing active collaboration between higher education institutions and enterprises in the education process of learners using information technologies. Conclusions. The research highlighted the importance of transforming educational business simulations from a simple element of methodological support into a key tool for organizational support in higher education institutions. Considering these aspects, further research and development of business simulations in educational programs can significantly improve the quality of preparing learners for professional activities. Overall, the use of business simulations in education can contribute to more effectively implementing the principles of the Bologna Process, fostering the qualitative preparation of learners and their readiness for the challenges of the modern job market. The innovative approach proposed in the paper for forming an individual educational trajectory based on stakeholder proposals provides learners with the opportunity to acquire practical skills that meet real workplace needs. It also ensures that enterprises have access to highly qualified professionals with experience in their field. Keywords: organizational support of higher education institutions, informational support of higher education institutions, quality of education, Bologna Process.