在 Twitter 的注意力经济中驯服全球公民教育

IF 1.5 Q2 COMMUNICATION
Lynette Shultz, Carrie Karsgaard
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引用次数: 0

摘要

在过去二十年里,全球公民教育(GCE)在正规和非正规教育部门迅速发展,将政府和民间社会以教育为重点的行动者聚集在一起,形成了动态关系。随着社交媒体的普及,全球公民教育的参与者们开始在 Twitter 等平台上开展教育和交流活动,导致了围绕全球公民教育的注意力经济的出现。本文利用问题图谱对全球北方地区组织的全球教育表现进行追踪和可视化,将其正式的组织定义与他们在推特上对全球教育工作的传播进行比较。长期以来,组织性公共教育和传播一直在竞争性的新自由主义经济中发挥作用,本文则特别关注推特的注意力经济如何通过全球公民教育议题网络传播或捕捉对全球公民身份的特定理解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Taming Global Citizenship Education Within Twitter’s Attention Economy
A contested concept that finds multiple theorisations and practices in relation to various ideological, geographical and cultural positionings, global citizenship education (GCE). has taken flight in the formal and non-formal education sectors over the past two decades, bringing together education-focused actors from government and civil society in dynamic relationships. With the proliferation of social media, GCE actors have taken to platforms such as Twitter for educational and communicative purposes, leading to the emergence of an attention economy surrounding GCE. This article utilises issue mapping to trace and visualise the performance of GCE by organisations in the Global North, comparing their formal organisational definitions with their communication of their GCE work over Twitter. While organisational public education and communications have long functioned within a competitive, neoliberal economy, this article focuses specifically on how the attention economy of Twitter contributes to the diffusion or capture of particular understandings of global citizenship through a GCE issue network.
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来源期刊
CiteScore
2.70
自引率
26.70%
发文量
20
期刊介绍: The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.
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