Ashika Gopalkrishnan, Matt Morris, Kai Pandit, Victor Udoewa
{"title":"让美国国家航空航天局的服务设计面向未来","authors":"Ashika Gopalkrishnan, Matt Morris, Kai Pandit, Victor Udoewa","doi":"10.30819/touchpoint.14-2.13","DOIUrl":null,"url":null,"abstract":"\n How can service designers create services that simultaneously\naddress customer needs both today and in the future? Using a\nnew method called ‘triangulated recursive mapping’ to combine\nfutures research with human-centred research, we learn to\ncreate services that are responsive to rapidly evolving customer\nneeds over time.\n\n","PeriodicalId":498000,"journal":{"name":"Touchpoint","volume":"35 2","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Making Service Design Future-Proof at NASA\",\"authors\":\"Ashika Gopalkrishnan, Matt Morris, Kai Pandit, Victor Udoewa\",\"doi\":\"10.30819/touchpoint.14-2.13\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n How can service designers create services that simultaneously\\naddress customer needs both today and in the future? Using a\\nnew method called ‘triangulated recursive mapping’ to combine\\nfutures research with human-centred research, we learn to\\ncreate services that are responsive to rapidly evolving customer\\nneeds over time.\\n\\n\",\"PeriodicalId\":498000,\"journal\":{\"name\":\"Touchpoint\",\"volume\":\"35 2\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-12-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Touchpoint\",\"FirstCategoryId\":\"0\",\"ListUrlMain\":\"https://doi.org/10.30819/touchpoint.14-2.13\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Touchpoint","FirstCategoryId":"0","ListUrlMain":"https://doi.org/10.30819/touchpoint.14-2.13","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
How can service designers create services that simultaneously
address customer needs both today and in the future? Using a
new method called ‘triangulated recursive mapping’ to combine
futures research with human-centred research, we learn to
create services that are responsive to rapidly evolving customer
needs over time.