家庭价值:女性人寿保险营销中的性别化劳动和批判的不确定性

IF 1.9 3区 社会学 Q1 CULTURAL STUDIES
Sohini Kar
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引用次数: 0

摘要

虽然定期人寿保险历来都是销售给有收入的男性,以保障其家庭的财务未来,但在印度,越来越多的人寿保险产品针对的是有收入的男性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Domestic values: gendered labor and the uncanniness of critique in marketing life insurance for women
While term life insurance has historically been sold to income-earning men to secure the financial futures of their families, in India there is a growing number of life insurance products targeting...
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来源期刊
CiteScore
3.90
自引率
15.80%
发文量
63
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