大学橄榄球甲级联赛高级座位：五强和五组、客户群和豪华套房价格分析

IF 2 4区管理学 Q3 BUSINESS

Sport Marketing Quarterly Pub Date : 2023-12-01 DOI:10.32731/smq.324.122023.03

Kurt Mayer

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引用次数: 0

摘要

在一级大学橄榄球中，可持续性问题存在于五强和五国集团会议之间日益增长的财政鸿沟中。体育部门可以通过在价格较高的高级座位区域产生额外的上座率收入，从而在经济上变得更加可行，但关于这一主题的研究很少。作为第一项针对所有一级赛区的高级座位研究，结果表明，五人组和五人组在豪华套房、俱乐部座位和大包厢的可用高级座位选择上没有显着差异。此外，套房的消费者主要是一半的个人/家庭和一半的公司。此外，回归模型从会议隶属关系、套房容量、套房数量、县人口、设施年龄、非比赛日租金和私人/公共机构变量中解释了大约60%的套房价格。总之，结果突出了大学橄榄球市场的独特性及其与职业体育的独特性。

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Division I College Football Premium Seating: An Analysis of the Power Five and Group of Five, Clientele, and Luxury Suite Prices

In Division I college football, sustainability concerns exist from the growing financial divide between the Power Five and Group of Five conferences. Athletic departments can become more financially viable through generation of additional attendance revenue in the higher priced area of premium seating, but little research has been conducted on the topic. As the first premium seating study across all of Division I, results indicated the Power Five and Group of Five did not significantly differ on their available premium seating options with luxury suites, club seats, and loge boxes. Also, suite consumers were mainly half individuals/families and half corporate for both classifications. Further, the regression models explained approximately 60% of suite price from Conference Affiliation, Suite Capacity, Number of Suites, County Population, Facility Age, Non-Gameday Rental, and Private/Public Institution variables. Altogether, results highlighted the uniqueness of the college football market and its distinctiveness from professional sport.

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来源期刊

Sport Marketing Quarterly Multiple-

自引率

13.30%

发文量

期刊介绍： Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.