Transformation of mechanisms of sustainable development of food industry enterprises: preconditions for winning the competition by upgrading the business model of the food factory

The specific features of the development of the food industry on the basis of disruptive innovation, where fundamentally new conditions and opportunities are created to enter new segments of the sales market are studied. The innovativeness of the food factory involves creating business models to defeat or even undermine competitors through higher profitability and business security.Emphasis will be paid to the essential elements of the meaningful foundation of the business model, аmong them: a special way of running a business, which includes a scheme of interaction with other market participants; creation of value for the customer, suggesting a set of unique resources, capabilities and processes; offering value, considering the network nature of relationships in the market and the role of the food factory in this network.