选择的逻辑与关爱的逻辑:日常食品消费实践中的道德概念化

Outi Koskinen, Mikko Jauho
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引用次数: 1

摘要

“选择型消费者”一直是消费研究领域的一个重要人物,有人称赞它使人们能够表达生活方式和品味,也有人批评它忽视了消费者,认为他们植根于相互关联的世俗实践中。虽然以社会学为导向的消费研究已经探索了消费者角色的多样性,而不仅仅是“选择者”,但选择消费者的形象在许多研究流和我们共同的文化想象中仍然存在。这篇文章加入了之前关于消费伦理的研究,探讨了选择消费者和关系消费者之间的紧张关系。它通过将选择逻辑和关怀逻辑引入消费研究来实现这一目标。由Annemarie Mol(2008)开发,这些逻辑可以被视为代表导航决策,道德和美好生活问题的不同风格的理想类型。关心的逻辑强调专注的行为,旨在改善特定情况下的条件,寻求适度而不是控制,而选择的逻辑始于主权的个人做出明确的决定。使用日常肉类消费实践研究项目中的例子,我们开发了食品消费中这些逻辑的中心维度的概念化。选择和关心的逻辑制定了特定的世界和在其中的存在方式,带来了消费的本体论政治。因此,我们提倡在目前由选择主导的消费世界中培养关怀,因为它制定了一个更仁慈的道德消费框架,强调我们对“尽可能”的关系的共同责任,而不会陷入内疚。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The logic of choice and the logic of care: conceptualising ethics within everyday food consumption practices
The choosing consumer has been a prominent figure within consumption research, alternatively celebrated as enabling the expression of lifestyles and tastes or criticised for overlooking consumers as embedded in interconnected mundane practices. While sociologically oriented consumption research has explored the multiplicity of consumer roles beyond ‘chooser’, the figure of the choosing consumer persists in many research streams and in our shared cultural imagination. This article joins previous research on the ethics of consumption that has explored tensions between choosing and relational consumers. It does so by introducing the logic of choice and the logic of care to consumption research. Developed by Annemarie Mol (2008), these logics can be seen as ideal types representing contrasting styles of navigating decision-making, ethics, and questions of the good life. The logic of care emphasises attentive doings that aim to improve conditions in specific situations, seeking moderation rather than control, whereas the logic of choice starts out from sovereign individuals making clear-cut decisions. Using examples from a research project on everyday meat consumption practices, we develop a conceptualisation of the central dimensions of these logics within food consumption. The logics of choice and care enact particular worlds and ways of being in them, bringing forth the ontological politics of consumption. Consequently, we advocate for cultivating care in the world of consumption currently dominated by choice, since it enacts a more merciful framing of ethical consumption, emphasising our shared responsibility for ‘as well as possible’ relations without tipping over into guilt.
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