年龄关联:关于年轻人和老年人对社交媒体隐私关注的研究

David Goyeneche, Stephen Singaraju, Luis Arango
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摘要

目的研究社交网站上年轻人和老年人在隐私态度、信任和风险信念方面的异同。本文的目的是确定在社交媒体上个人信息披露的隐私问题如何影响信任和风险方面,年轻(18-25岁)和年长(55岁以上)的成年人之间是否存在显著差异。设计/方法/方法采用李克特量表收集148名年轻人和152名老年人的回答。秤是通过亚马逊土耳其机器人分发的。采用偏最小二乘结构方程模型对数据进行分析。在社交媒体隐私问题与信任和风险信念的关系方面,年轻人和老年人之间没有显著差异。发现两个隐私关注维度对两种人群的风险感知有重大影响:收集和控制。可预测性和控制感被提出作为两种概念方法来解释这些发现。原创性/价值本文是第一篇探讨社交媒体上隐私问题、信任和风险的年龄差异的文章,采用了概念发展和专门为社交媒体环境量身定制的工具。基于这些发现,我们提出了一些策略,可以将社交媒体上的隐私问题降到最低,降低风险感知,增加用户的信任。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Linked by age: a study on social media privacy concerns among younger and older adults
PurposeThis paper explores the similarities and differences in privacy attitudes, trust and risk beliefs between younger and older adults on social networking sites. The objective of the article is to ascertain whether any notable differences exist between younger (18–25 years old) and older (55+ years old) adults in how trust and risk are influenced by privacy concerns upon personal information disclosure on social media.Design/methodology/approachA Likert scale instrument validated in previous research was employed to gather the responses of 148 younger and 152 older adults. The scale was distributed through Amazon Mechanical Turk. Data were analyzed through partial least squares structural equation modeling.FindingsNo significant differences were found between younger and older adults in how social media privacy concerns related to trust and risk beliefs. Two privacy concern dimensions were found to have a significant influence on perceptions of risk for both populations: collection and control. Predictability and a sense of control are proposed as two conceptual approaches that can explain these findings.Originality/valueThis article is the first one to explore age differences in privacy concerns, trust and risk on social media employing conceptual developments and an instrument specifically tailored to the social media environment. Based on the findings, several strategies are suggested to keep privacy concerns on social media at a minimum, reduce risk perceptions and increase users' trust.
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