Stand with the Banned: Credibility bias and the Fetishization of the "Classic" Banned Books on Etsy

Recent efforts at book banning in the United States’ schools and libraries have produced a number of material iterations of anti-banning sentiment in online retail spaces like Etsy. Most scholarship on banned books comes from an education or library science perspective, with little book or media studies scholarship focused on how banned books are represented in online spaces. In this paper, we examine the top 50 results from searching “banned books” on Etsy to understand how merchandise that engages with the topic visually represents banned books. We find that banned book imagery often ignores more recent banned books, especially those featuring LGBTQ+ characters, in favor of older or more “classic” banned books. We also find that the banned book merchandise under examination here, like other social media reading spaces such as Instagram and BookTube, participates in glorifying the physical book as an object of credibility, despite the role digital reading devices play as both objects of banning and as a means of resistance. The results of our examination show ongoing disconnect between the perceived threat and the realities of book banning, as well as a desire to maintain an aesthetic of the “classic” as under attack.