Exploring the Development of Highway Tourism in Ethnic Minority Areas within the Context of Cultural and Tourism Integration

Economic development in China's ethnic minority regions is vital for strengthening the collective national identity of the Chinese nation. As material living standards improve, there is an increased focus on cultural and spiritual needs, with highway tourism emerging as a current trend. This paper delves into the development of highway tourism in ethnic minority regions, examining routes such as the Tacheng, Duku, and Nenmo highway tours. It evaluates the existing state and distinctive features of these tours, identifies developmental challenges, and proposes strategies for optimizing spatial distribution, enhancing promotion of ethnic uniqueness, strategic route planning, and encouraging ethnic integration.