国际市场中的设计思维方法:对电影业的启示

AIB insights Pub Date : 2023-12-08 DOI:10.46697/001c.90395
Shaphali Gupta, V. Kumar, B. Kandaswamy
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引用次数: 0

摘要

本文提出的以人为中心的设计思维为基础的电影国际化框架提出了三个关键组成部分——可取性、可行性和可行性——对在全球范围内实现更好的观众参与度和票房收入的影响。我们解释了与这些组成部分相关的各种因素,这些因素由内容相关性介导,但由国家文化和内容类型调节,以提高绩效。我们认为,在有利的国家环境中,如监管结构和规范、跨境贸易相关规范和社会经济结构,相关的电影内容将说服制片公司在那里发行电影,从而使其更有可能在全球范围内获得一致的影响和成功。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Design Thinking Approach in International Markets: Implications for the Movie Industry
The proposed human-centric design thinking-based movie internationalization framework suggests the impact of three critical components – desirability, feasibility, and viability – for achieving better audience engagement and box office revenue at the global level. We explain the various factors pertaining to these components mediated by content relatability but moderated by country culture and content genre in enhancing performance. We argue that relatable movie content in a conducive country environment, such as regulatory structure and norms, cross-border trade-related norms, and socio-economic structure, will persuade production houses to launch movies there, leading to a higher likelihood of its consistent global reach and success.
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