对市场不确定性的战略应对：战略灵活性和在线到离线平台采用的绩效价值

IF 4.4 4区计算机科学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Enterprise Information Systems Pub Date : 2023-12-11 DOI:10.1080/17517575.2023.2292983

Yulong Liu, Mian Wu, Kee-Hung Lai, Justin Zuopeng Zhang, Jingna Wang

引用次数: 0

摘要

数字经济市场的剧烈波动要求企业迅速调整其电子商务战略。本研究探讨了数字经济中的市场波动如何影响企业的电子商务战略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Strategic responses to market uncertainty: performance value of strategic agility and online-to-offline platform adoption

The significant market volatility in the digital economy has demanded businesses to rapidly adapt their e-commerce strategies. This study examines how market volatility in the digital economy impac...

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来源期刊

Enterprise Information Systems 工程技术-计算机：信息系统

CiteScore

11.00

自引率

6.80%

发文量

审稿时长

6 months

期刊介绍： Enterprise Information Systems (EIS) focusses on both the technical and applications aspects of EIS technology, and the complex and cross-disciplinary problems of enterprise integration that arise in integrating extended enterprises in a contemporary global supply chain environment. Techniques developed in mathematical science, computer science, manufacturing engineering, and operations management used in the design or operation of EIS will also be considered.