在贸易和旅游部门验证设计导向量表并评估其对企业绩效的影响

IF 4.4 3区管理学 Q2 BUSINESS

Service Business Pub Date : 2023-12-12 DOI:10.1007/s11628-023-00550-y

Mónica Cantó-Primo, Irene Gil-Saura, Marta Frasquet-Deltoro

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引用次数: 0

摘要

本文旨在验证设计导向的多维测量方法，并检验其与贸易和旅游公司的营销设计整合和竞争优势之间的联系。本文使用结构方程模型分析了来自 421 家服务公司的数据。结果表明，设计导向有助于企业获得竞争优势，从而改善与服务用户的关系，提高企业效益。本研究通过评估设计导向的组成维度，为贸易和旅游公司提供了实现设计导向的工具。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms’ performance

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Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms’ performance

The aim of this paper is to validate a multidimensional measurement of design orientation and test its links with marketing design integration and competitive advantage in trade and tourism companies. Structural equations modelling was used to analyse data from 421 service firms. The results show that design orientation helps firms to achieve a competitive advantage and thus improve their relationship with service users and their business effectiveness. This study provides trade and tourism firms with an instrument to accomplish design orientation by assessing its constituent dimensions.

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来源期刊

Service Business Multiple-

CiteScore

9.10

自引率

18.60%

发文量

期刊介绍： The mission of Service Business is to be an outlet for the most advanced research in business related to the service sector. The journal is designed to be international and multidisciplinary. Service Business focuses on business research for the service sector and provides a means of communication for those working in the business field of service and service industries irrespective of discipline, functional area, sector or nationality. Service Business is a journal for issues related to business in the service sector of the economy, focusing on both the profit and non-profit areas of the sector. Authors share their experiences in developing, implementing, and evaluating their business decisions and strategies and explore not only the latest research and methodologies in the field, but also examine the theoretical and managerial implications, and future research opportunities in service sector. An editorial review board of leading international scholars and practitioners assures content which encompasses rigorous conceptual and empirical papers, practice-oriented papers, teaching-oriented papers, special issues, case studies, book reviews, and conference reports. Every article published in the SB is subject to a double blind review process to ensure its relevance and quality.